We find the ideas your ads are missing.
Every month, NetNew delivers 25 genuinely new ad concepts for your Meta account: researched from your own customers, produced, and ready to upload. Not 25 versions of the same ad. Twenty-five new ways in.
15-minute call · we count your ads before it · no prep needed
- The 3 a.m. cravingNight-shift nursesLive
- Gift for the skepticPartners of gym regularsLive
- The commute swapTrain commutersIn review
- Lunchbox politicsParents of picky eatersApproved
Forty concepts, scored. You pick twenty-five.
Every card is a different person, a different reason to buy and a different first two seconds, each traced back to your own reviews.
- Built from your reviews
- Your real product, approved claims only
- Weekly batches, named by concept
Most ad accounts look busy. Few have range.
We read the newest ads of US DTC brands in Meta’s public Ad Library. The pattern repeats: plenty of ads, very few ideas behind them.
100+
active Meta ads at the median brand we read.
≈7
different headlines behind all of those ads, at the median.
4in 10
brands ran five headlines or fewer across their newest ads.
Source: the newest active ads of US DTC brands in the public Meta Ad Library, read by NetNew in October 2026. Headlines only. Brand names withheld.
We count ideas, not ads.
Meta groups ads that look and say the same thing. So does a buyer’s brain. Here’s what an ad account looks like when you count it the way they do.
Step 1 · The account
47ads
What Ads Manager shows. It feels like a lot of testing.
Step 2 · The executions
11executions
Group them by edit, background and voice. Most “new” ads are the same ad, recut.
Step 3 · The concepts
4concepts
Group them by who they speak to, why that person buys and what they see first. 31 of the 47 ads are a single idea.
Illustration of our method. A real count does this with every active ad.
Want this for your account? We count your real ads before the call, from the public Ad Library.
Count my adsMeta now grades the variety in your ads.
Since late August 2026, Ads Manager can show a Creative diversity rating for each ad set: Low, Medium or High. More edits of the same ad are unlikely to move it. Different ideas can: a new person the ad is for, a new reason to buy, a new first two seconds.
Different ideas are the only thing we make.
Meta describes the rating as estimated and in development. Sources: Marketing Brew, Sep 28, 2026 · Common Thread Collective, Sep 9, 2026.
Illustration, not a real account. The rating lives in Ads Manager › Columns › Customize columns.
25 new concepts a month. Ready to run.
We find the concepts. Your team scales them. You never have to ask for “something fresh” again.
See a sample Concept Sheet01
25 finished ads. 25 different ideas.
Each built on its own concept: who it’s for, why they’d buy, what they see in the first two seconds.
02
Ready to upload.
Two hooks per concept, sized for Feed and Reels, files named by concept so you read results by idea.
03
A Concept Sheet for each.
The customer insight, the evidence, a beat-by-beat breakdown, five more hooks and how to remake it.
04
Winners get scaled.
On day 14, we read results by concept. Winners get new executions the next month. The library stays yours.
From your reviews to ready-to-run ads.
A fixed process with a fixed output. You always know what lands, and when.
The full methodWeek 0 · Research
We read everything first.
Your reviews, including the one- to three-star ones. Your competitors’ worst reviews. Every ad you’re running, mapped by concept.
Out: your concept count
Week 1 · Concept Map
You pick 25 of 40.
Forty concept cards, scored on evidence and on distance from what you already run. You approve ideas, not files. Nothing is produced until you pick.
Out: 40 cards, 25 approved
Weeks 1–4 · Production
Weekly batches, ready to upload.
Six to seven finished concepts a week, sized for Feed and Reels, named by concept, each with its Concept Sheet. One round of adjustments, in one list.
Out: 25 ads · 25 sheets
Day 14 · The read
Results by concept.
We read what each idea did, not each file. Winners get new executions the next month. Every concept stays in a library you own.
Out: winners to scale
AI speeds up the work. A person decides what runs.
Four rules every concept passes before it reaches your account. They protect your brand, and they protect your ad account.
No fake testimonials.
An AI person never speaks as your customer. Real voices come from real customers or real creators.
Your real product.
Label, logo, color and shape checked frame by frame before anything leaves the studio.
Only claims you approved.
Nothing about weight, cures or before-and-after unless your legal team signed it.
Deadlines are sacred.
Batches land on the day we promised. If anything might slip, you hear it from us first.
See how many real concepts your ads add up to.
Before the call, we count the concepts behind your active Meta ads from the public Ad Library. On the call, you see exactly where the gaps are. Then you decide.
- 01You send your brand site.
- 02We count your ads before the call.
- 03Fifteen minutes. Your gaps, on screen.